City Bank wins American Express GNS Marketing Award
City Bank won the prestigious American Express Global Network Services (GNS) Marketing Award for its outstanding marketing program in Bangladesh in 2010. This accolade is the highest recognition of the best of the best amongst all the American Express GNS partners across 131 countries. City Bank won the Honorary Mention in both Issuing and Acquiring Service Quality Awards for providing outstanding services to American Express Cardmembers and Merchants.
In a ceremony held in Singapore, the awards were received by City Bank Chairman Aziz Al Kaiser, MD & CEO K Mahmood Sattar and DMD Mashrur Arefin from Kula Kulendran, Executive Vice President & Head of American Express GNS for Japan, Asia Pacific, and Australia.
American Express Marketing Award (Outstanding New Card Launch)
Recognizing the huge potential in the mass affluent segments of the emerging Bangladeshi card market, City Bank launched the first American Express® Cards in Bangladesh. City Bank American Express Credit Cards met the everyday needs of their Cardmembers by providing financial, lifestyle, travel and entertainment privileges. City Bank introduced several firsts in the market with these new products, including complimentary companion Jet Airways tickets, complimentary companion buffet at The Westin Dhaka, companion tickets to theme parks, cash back, airline lounge access and a fast-track airport immigration channel. The launch of the American Express Cards was City Bank’s most successful card launch to date. New Card acquisitions and billings have significantly exceeded projections.
American Express Service Quality Award (Acquiring partner)
In 2010, City Bank remarkably achieved the position as top merchant acquirer in Bangladesh, exceeding expectations for the number of merchants acquired and point-of-sale terminals deployed. In a competitive pricing market, City Bank focused on selling American Express’ premium value, signing a list of top merchant prospects, establishing a Selects program, creating point-of-sale visibility, building a Merchant Relationship team for key lodging, retail and dining merchants and implementing a world-class merchant call center.
American Express Service Quality Award (Issuing partner)
In 2010, City Bank continued to deliver excellent progress on service improvements and quality programs through a service quality assessment tool, implemented training, rewards and recognition programs for service representatives and executed a number of other key initiatives. City Bank’s team of servicing professionals continuously revised policies and procedures to deliver the service differentiation required on American Express Cards.