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Dear Viewer,
Welcome to the newly launched website of City Bank - www.thecitybank.com.
In celebration of the Silver Jubilee of the bank, which started its operation a long 25 years ago as the first private commercial bank in the country, we have just launched our new band identity, our new corporate logo and our new company pay-off line "Making sense of money". The pay-off line and the logo aim at capturing the essence of the transformation the bank is currently undertaking, which is to change the positioning from a traditionally run, large wholesale bank to a modern, progressive, techno-savvy institution that appreciates the changing global economic climate and the demands of the 21st century.
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The change is taking place at every corner of City Bank starting from the skill set development of its employees to the operating and business model of the bank. Our primary aim is to cease to be a more commercial bank and to begin operating as a "financial supermarket" instead. We want all our customer groups - Corporate, Retail, SME & Institutional Clientele alike - to feel that their desired financial needs and aspirations are met with a broad smile by way of making available to them all sorts of products and services nicely packaged and ready for sale at the shelves of the bank's shop-floors.
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At City Bank, we are even mindful that our performance and reputation stem from our devotion and determination to achieve service excellence in all of our activities. From our retail sales teams to our SME or Corporate Relationship Managers - we strive for the highest possible levels of satisfaction for our three sets of stakeholders namely our shareholders, customers and employees.
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The launch of this new website of the bank is only a basic first step to present ourselves to you as a bank that not only creates customers and enhances its business bottom-lines but also generates transactional values for you. As our valued customers and business partners, we want you to perceive us as a friend in need, as some entity that creates and distributes happiness to the millions of business houses and family households in the country.
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We have a serious commitment to stand by your side always. This new website, I hope, will usher in that bonding between us and you - a bonding for which our skilled employees are ready to take the hardest of steps imaginable.
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Enjoy our new website. Enjoy banking with City Bank. And enjoy the over friendly company that we offer with an open heart full of warmth and good intention.
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Please do let us know how we can possibly further improve this site.
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Aziz Al Kaiser
Chairman
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